For the reason that daybreak of fintech, monetary providers firms have struggled to search out the candy spot of “excessive tech” vs. “excessive contact.” Nonetheless, in right this moment’s expertise saturated setting, discovering the right stability between automation and private interplay is essential. Whereas expertise allows scalability and effectivity, prospects nonetheless worth connecting with a human for advanced monetary selections. This stability — the place excessive tech meets excessive contact — is shaping the way forward for digital banking.
Within the following Streamly video, Finovate Analysis Analyst David Penn speaks with Christopher Hollins, Head of Resolution Gross sales and Supply at Silicon Valley Financial institution (SVB), who highlights the transformation of B2B consumer expectations via digital channels and the way SVB’s method combines high-touch and high-tech methods.
We spend numerous time from a design perspective recognizing the consumer traits each on the buyer aspect, in addition to the enterprise aspect, and determining what’s essentially the most logical factor we will do to keep away from obstacles and make issues quite simple and simple. We at all times say, “We would like folks to really feel comfy doing banking at 4:17 pm and 4:17 am, which implies that your digital capabilities have to be as much as snuff and that you could have the ability to create an expertise that they really feel comfy working with you any time of day,” mentioned Hollins.
SVB is a division of First Residents Financial institution that gives business and personal banking providers to people and firms. Initially based in 1983, SVB focuses on investing in high-growth firms that are typically on the reducing fringe of innovation. The truth is, 50% of U.S. VC-backed tech firms with IPOs in 2024 are SVB purchasers.
Hollins sits on the helm of SVB’s World Resolution Gross sales and Supply, the place he drives enterprise development and fosters crew motivation. With a deal with gross sales technique, design integration, and product advertising and marketing, Hollins’ crew has efficiently executed methods that resonate with the distinctive calls for of the fintech business and the innovation financial system.
For extra video interviews, be sure you take a look at Finovate’s different Streamly content material.
Photograph by Leonardo Iheme on Unsplash
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