As corporations like Amazon, JPMorgan, and Walmart implement return-to-office (RTO) mandates, one enterprise is sweetening the deal by giving its staff a $10,000 annual increase for displaying as much as the workplace extra usually.
Cameo, a startup that permits customers to buy and obtain personalised video messages from celebrities, started a brand new RTO coverage this week requiring the 26 staff who work on the firm’s headquarters in Chicago to be within the workplace Monday via Thursday, per CNBC Make It. The coverage, which the corporate first introduced to employees final month, permits staff to obtain a $10,000 yearly increase along with free parking, a free each day catered lunch, and free entry to an onsite fitness center.
“We actually felt like we wished to make HQ a perk, not a punishment,” Cameo CEO Steven Galanis informed CNBC Make It. “We all know we’re asking extra out of you to surrender the pliability, and we wished to compensate you for it.”
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Cameo has two dozen further staff primarily based elsewhere within the U.S. and overseas, primarily in New York and Los Angeles. They had been allowed to maintain working remotely however weren’t given a pay increase.
Galanis, 37, selected to set the annual increase at $10,000 as a result of the determine would make a “significant” distinction in staff’ lives and hoped it might assist junior staff discover housing close by as an alternative of taking over lengthy commutes.
The Chicago headquarters opened in the summertime of 2024, however Cameo management by no means mandated a strict set of days staff needed to report back to the workplace. Staff primarily based in Chicago beforehand got here to the workplace each time they wanted to, displaying up a mean of two to 3 occasions per week, based on Galanis.
Cameo CEO Steven Galanis. Jose M. Osorio/Chicago Tribune/Tribune Information Service through Getty Photos
When Cameo knowledgeable its Chicago staff of the four-days-a-week in-office coverage final month, it additionally gave them the choice to maneuver out of Chicago to not have to return into the workplace in any respect.
Cameo discovered that none of its staff give up or moved away after the announcement. As a substitute, the other occurred. A few of Cameo’s distant employees primarily based in different areas expressed curiosity in transferring to Chicago and profiting from the perks supplied to in-office staff.
A HealthEquity research launched earlier this month surveyed greater than 600 full-time staff who shifted from totally distant to hybrid or totally in-person work. Three out of 4 staff mentioned their RTO experiences had been optimistic, with 74% saying they skilled enhanced collaboration.
The highest motivators for workplace attendance weren’t free lunches or a increase, it was skilled improvement alternatives (50%) and team-building occasions (47%). The most important impediment to in-person work recognized by the survey was commuting prices (54%).
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Cameo has skilled a tumultuous few years. The pandemic catapulted the startup to unicorn standing, with a valuation of $1 billion by 2021. Gross sales declined by March 2024, erasing 90% of Cameo’s worth.
Galanis informed Time in December that he thinks the momentum has shifted in Cameo’s favor.
“I am actually grateful for our traders and our group, that they’ve believed in me and allowed us the second shot to construct an organization that we do not assume has reached close to its potential but,” he acknowledged.
