Tel Aviv, Israel, Might nineteenth, 2025, GamingWire
LINEUP Video games, previously referred to as UNKJD, has formally transitioned right into a multi-platform, multi-chain gaming ecosystem following a pivotal yr of improvement and strategic partnerships. What started as a single cell soccer sport has now advanced right into a complete Web2 and Web3-integrated platform designed to help over 100 million gamers globally.
The corporate’s rebranding to LINEUP Video games displays its broader mission: to unify the gaming expertise throughout cell platforms, SuperApps, and a number of blockchains by means of aggressive sports activities titles, accessible mini-games, and infrastructure for third-party builders.
Product Launches and Platform Growth
The ecosystem’s flagship title, Striker League—a 6v6 cell soccer sport beforehand referred to as UNKJD Soccer—is now reside on iOS and Android. Complementing this, LINEUP has launched Gold Striker, a fast-paced mini-game at present obtainable on Telegram and LINE. These platforms signify over 1 billion month-to-month energetic customers mixed, offering intensive attain throughout a large demographic of gamers.
By launching on Telegram, recognized for its sturdy engagement in mini-games, and LINE, a dominant messaging platform in Japan, South Korea, Thailand, and Taiwan, LINEUP is positioned to ship localized, mobile-first experiences to customers throughout various markets.
Blockchain Integration and Token Infrastructure
LINEUP Video games is at present operational on the Solana and Base blockchains and is about to broaden to TON (Telegram) and Kaia (LINE). A brand new token can be launched to unify the ecosystem and help cross-chain gameplay and in-game utility. Present $MBS holders can be entitled to an airdrop of the brand new ecosystem token.
This new infrastructure will help seamless asset possession, rewards, and progress throughout platforms, delivering a constant participant financial system for cell video games and mini-games alike.
Strategic Development and Trade Partnerships
The corporate’s development technique is strengthened by high-profile collaborations with Meta, PUMA, AC Milan, and Paulo Dybala. These partnerships are integral to LINEUP’s international consumer acquisition marketing campaign and help its objective of onboarding a whole lot of thousands and thousands of gamers.
The LINEUP staff contains trade veterans from Playtika and Azuki—corporations recognized for launching and scaling blockbuster titles reminiscent of Slotomania and World Sequence of Poker.
Future Sports activities Titles and Growth Plans
Following the momentum of Striker League, LINEUP is creating extra sports activities video games utilizing its current infrastructure and IP. These titles will proceed to deal with high-quality, aggressive gameplay tailor-made for mobile-first gamers.
Web3 Integration for Mainstream Audiences
LINEUP Video games integrates Web3 performance in a user-friendly method, permitting gamers to have interaction with options like token-based rewards, digital collectibles, and match prize swimming pools with out requiring prior blockchain information. Options reminiscent of staking, discounted in-game property, and cross-platform development intention to boost engagement whereas supporting an accessible path into blockchain gaming.
About LINEUP Video games
LINEUP Video games is a multi-platform gaming firm constructing a cross-chain ecosystem for aggressive sports activities titles and mini-games. Previously referred to as UNKJD, the corporate operates on Solana and Base, with upcoming integrations into TON and Kaia. LINEUP develops cell sports activities video games and SuperApp mini-games, together with Striker League and Gold Striker, and provides no-code instruments for builders to broaden the ecosystem. With backing from international partnerships and a management staff skilled in high-growth gaming merchandise, LINEUP is concentrated on delivering scalable, accessible experiences that bridge Web2 and Web3.
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